The Secret to Unlocking the Kirana store Promise
Insights from helping the world’s largest e-commerce company
The festive season of 2020 has been anticipated as the great epoch moment for e-commerce. Online shopping saw a massive surge ever since India went under lockdown and our client, the biggest e-commerce company in the world, knew it was time to bolster their delivery network.
They wanted to boost their last mile delivery network by using the Kirana stores. We helped build it out.
In the process we discovered 2 key insights.
- In unlocking the potential of the ubiquitous and trusted Kirana store lies the secret to exponential growth in this sector
- The fastest and safest way of doing this is through video
Everything from business meetings to schooling and even partying is happening on videos now. And it is as easy to onboard a merchant on video with Zero Touch Onboarding(ZTO). It is a solution that helps companies onboard merchants over a simple video call. The benefits are massive.
1. Make geography history
Onboarding on live video essentially makes geographical constraints irrelevant. Your reach is as large as the mobile network.
2. Verifications and checks
Doing business with the right partner is very important. Validating a few standard documents, premises, lat long and line of business over a video call can help you onboard a genuine Kirana store instantaneously over a video call.
3. Convenience
Convenience in the digital age is when the product or service arrives at your doorstep when needed. A video based journey allows merchants to be ready with all their documents at their preferred time for a smooth onboarding.
4. Speed and scale
A video-based process like ZTO allows you to scale at a speed unthinkable using the physical processes of 2019. If you don’t onboard them fast, your competitor definitely will.
To know more, connect for a live demo, write to shivani@idfy.com
More information on www.idfy.com
