“I am technologically challenged, need assistance to do business online”

Small steps towards growth

When he started out in 2008, Ganesh used to only sell vegetables. He then expanded to groceries to increase earnings. He believes margins are not that great in the vegetable business as people bargain heavily and there is plenty of competition in the market. His business has been good over the last few months but he is looking to grow faster.

Being technologically challenged

Ganesh recognises the shift towards digital and thinks it will be the preferred channel for businesses in the near future. He wants to explore the option but feels his hands are tied due to lack of knowledge about smartphones and technology.

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