“I am technologically challenged, need assistance to do business online”

Sitting in his shop in Jamshedpur, Ganesh Kumar often thinks of ways he can expand his business and earn more. As the sole earner in a family of 5, he says he feels the pressure of giving a secure future to his wife and kids.

Small steps towards growth

When he started out in 2008, Ganesh used to only sell vegetables. He then expanded to groceries to increase earnings. He believes margins are not that great in the vegetable business as people bargain heavily and there is plenty of competition in the market. His business has been good over the last few months but he is looking to grow faster.

“My business has been steady but I am not getting the kind of growth I wish to achieve. It has been baby steps till now.”

Being technologically challenged

Ganesh recognises the shift towards digital and thinks it will be the preferred channel for businesses in the near future. He wants to explore the option but feels his hands are tied due to lack of knowledge about smartphones and technology.

“It took me 6 months to learn how to use WhatsApp and I still get confused. I am technologically challenged.”

He says if someone would be willing to patiently teach him the nuances of doing business online then he would definitely sign up for it.

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